99
He sido nominado como submission.awardCategory.nameHonors en Awwwards.
SAINT
style REVOLUTION and
WOMEN's emancipation
in the world of fashion
WOMEN's emancipation
in the world of fashion
A longread about how one designer shattered centuries of fashion stereotypes
iconic designers,
the world
there are numerous
of fashion,
a revolution
started
but a few
He's the one who dared
to go beyond
established standards, allowing women
not only to look stylish
but also
to feel liberated
from stereotypes
to go beyond
established standards, allowing women
not only to look stylish
but also
to feel liberated
from stereotypes
was the great French designer —
Yves
saint
Laurent
One of such prominent
style transformers
He broke conservative norms
and stereotypes, giving women
the freedom to express
their character and sensuality
through fashion, which threw
into a real
the entire fashion world
men's clothing
Yves Saint Laurent boldly
suggested that women
should wear
TURMOIL
women's
part 1
One of the most iconic manifestations
of Laurent's style
was the classic
In the mid-20th century,
the fashion world
was steeped in uncompromising
and traditional ideas of how women should dress
In 1966, everything changed when Laurent presented his
'Le Smoking' collection,
in which he challenged
the traditional gender stereotypes.
For the first time
in the history of fashion,
he suggested that women should wear tuxedos
'Le Smoking' collection,
in which he challenged
the traditional gender stereotypes.
For the first time
in the history of fashion,
he suggested that women should wear tuxedos
This
idea
sparked
a wide resonance
The women's tuxedo combined elegance, sensuality, and daring,
but most importantly,
it offered a new
alternative to traditional
evening attire.
Yves Saint Laurent's women's tuxedo was executed in black, featuring neat lapels
and wide trousers.
It emphasize
the waistline
and drew attention
to the female figure
but most importantly,
it offered a new
alternative to traditional
evening attire.
Yves Saint Laurent's women's tuxedo was executed in black, featuring neat lapels
and wide trousers.
It emphasize
the waistline
and drew attention
to the female figure
A woman
in a tuxedo
can be just
as attractive
and confident
as a man
emancipation and the struggle
Back then it was
an extremely radical decision,
an extremely radical decision,
It elicited mixed reactions from society
Over time, the women's tuxedo
but became popular among fashionable and progressive-minded women.
has become an integral part of
many women's wardrobes,
maintaining its
reputation as
a classic,
versatile
and super
stylish attire
for special occasions
many women's wardrobes,
maintaining its
reputation as
a classic,
versatile
and super
stylish attire
for special occasions
"Le Smoking" became a symbol of women's
for gender equality
it was unacceptable for women
to wear pants in public
(it was even legally
prohibited in France)
But Yves Saint Laurent
wasn't about to give up.
Two months later,
in September 1966,
he opened a boutique
on the left bank of Paris
and introduced
the Rive Gauche line,
which included a more
affordable version
of Le Smoking.
It instantly became
a hit among the brand's younger clientele
wasn't about to give up.
Two months later,
in September 1966,
he opened a boutique
on the left bank of Paris
and introduced
the Rive Gauche line,
which included a more
affordable version
of Le Smoking.
It instantly became
a hit among the brand's younger clientele
However, the majority
continued to approach
the innovative idea
with caution
and skepticism
For example, in 1968, the socialite
Nan Kempner was denied entry
La Côte Basque for wearing trousers.
to the Manhattan restaurant
Without hesitation, she took off her
pants and entered the establishment
wearing only an elongated jacket,
Women continued to defend
their rights and eventually
secured the freedom
to choose
their
clothing
which turned into a mini-dress
part 2
The tuxedo was just a small part
of Saint Laurent's journey
as a great designer introduced
many other
A technical passport
or "bible" for the first peacoat
or "bible" for the first peacoat
Another experiment
with rethinking menswear
with rethinking menswear
Yves Saint Laurent took notice
coat worn by sailors to protect
themselves from the cold.
of the peacoat, a thick woolen
The simple shape
of the garment
accentuated
the silhouette.
hung loosely and covered
The fact that the peacoat
the hips made it perfectly
suitable for women.
In 1962, the peacoat
was first showcased
at a fashion show.
It was the first garment
presented under
his own brand.
fashion
and another
peacoat
REVOLUTION
Original sketch of a jumpsuit. Haute couture collection for spring-summer 1968.
Jumpsuit
The jumpsuit
was first showcased
in the Spring-Summer
1968 collection.
Initially, it was functional attire worn by aviators, designed to conceal
the shape of
the male body.
was first showcased
in the Spring-Summer
1968 collection.
Initially, it was functional attire worn by aviators, designed to conceal
the shape of
the male body.
Inspired by men's clothing, Yves Saint Laurent developed
his jumpsuit
to achieve
the opposite
effect:
his jumpsuit
to achieve
the opposite
effect:
BODY
TO SHOW OFF
OF THE FEMALE
The curves
The boom of ultra-high
Yves Saint Laurent introduced
a model of women's thigh-high
boots began in 1963, after
boots made from alligator
leather, designed by
the renowned footwear
designer Roger Vivier
Thigh-high boots became one
style and sporty
chic
of the forerunners of street
to reinterpret
the boots
of cavalrymen
jackboots
From an early age, he was passionate about the history of fashion, which is why women's thigh-high boots became a tribute to the designer's interest in medieval military attire. The designer was able
transparent
Transparent blouses
The year 1966 marked
the beginning
of the sexual revolution.
In 1966, Yves Saint Laurent revealed the female
breast in his first
transparent outfit
made of the finest silk.
the beginning
of the sexual revolution.
In 1966, Yves Saint Laurent revealed the female
breast in his first
transparent outfit
made of the finest silk.
In 1968, Saint Laurent created a dress made of chiffon with a belt made of ostrich feathers that was completely
and in a broader sense,
men in Africa,
of the legendary
the attire of Western
worn by the entire African Corps,
led to the creation
safari jacket
Original sketch of a safari jacket. Haute couture collection for spring-summer 1968
Made from cotton gabardine,
a comfortable garment
suitable even for
the hot summer
Inspiration FROM
the uniform
safari jacket
the safari jacket became
tights
The true inventor of tights is not known, but they were popularized by Yves Saint Laurent.
January 13, 1962,
is widely considered
the birthdate of tights because on this day,
Yves Saint Laurent presented his debut collection, featuring
all the models
is widely considered
the birthdate of tights because on this day,
Yves Saint Laurent presented his debut collection, featuring
all the models
wearing tights
His legacy
will live on,
to change
the world
inspiring future
generations,
and continuing
of fashion
for
in the modern world, emphasizing the importance
strength, freedom,
His work continues to influence designers and style
have become symbols of
of innovation and creative approaches
to fashion. Laurent's influence is still
and expression.
felt in the collections of many
He shattered
designers, and his inventions
old rules and
for women,
helping them
individuality
opened up new
possibilities
express their
and power
through fashion.
Yves Saint Laurent was a legendary designer who liberated women's fashion from stereotypes, making it modern, stylish
and sensual
and sensual
and a source of inspiration for many fashion trends
His works became symbols of an era
final part
He blended
provocation
emphasized
with classic elements,
individuality,
emotions
brought audacity
and boldness
to the world
Laurent's ideas
and evoked
of fashion
